Do we need Branding for our company?
We have a lot of businesses where are recognizable with high or low quality of product / service. We have a lot of those where are not recognizable who have good product, but can not earn a good income. Why? Where is the difference?
The Secrete called "Branding"
What it is Branding, and why we need?
Branding is a process of designing a distinct name and picture for an item in the minds of the customer, mainly through advertising campaigns.
A branding is a special designed mixture of these components used to determine an item, a family of goods, or all products of a company (Signature, Logo, Trademark, Term).
Here is the few sample, how we can define meaning of fundamentals Branding
For creating great ideas, also we are recommend you to read this article:
- Brand Name - It a single words or combination of words, sometimes letters, or digits which highlight your product or service (Pepsi, Lakhme, Baggit etc).
- Trade Name - Its corporate unique name of brand. Promotes and advertise an enterprise or a division or a specific corporation (Dell, Nike, Google etc)
- Brand Mark - it is a distinct symbol, using special color, letter or other design component. It's recognizable and needn't be special pronounced. Ease to spell like Apple, Coca-Cola.
- Trade Mark - If you think serious about your brand as big company, we recommend you to consider good Trade mark. It can be a word, unique name with special character or symbol. Trade Mark is secured by Law, so No other can use these symbol.
- Trade characters - according to Trade mark, very important is create a good Logo, with specific characters. You can use animals, people, animated character, cartoons, objects that are used to promote a product or service with strong relation that is related with a product or service.
What is your idea for branding?
How would you like call your brand - Leave a comment, share with us your idea!