"Optimized Keywords" - Is a keyword is a term that what we can used to match with the query a person enters into a search engine to find specific information. Most people enter search phrases that consist of two to five words. Such phrases you can call: search phrases, keyword phrases, query phrases, or just keywords. Good keyword phrases are specific and descriptive. The following concept related to keywords, help in optimizing the keywords on a web page.
This is calculated as how often does a keyword appear in a website title or description. Be don't want to go overboard with frequency, because some engines can you penalized for "spamming" or keyword stuffing. In general though, repeat your keyword in the document as many times as you can get away with, and up to 3-7 times in your list of meta tags.
It refers to the number of keywords appearing on your web page compared to the total number of words appearing on that some page. Some search engines consider the while determining the rank of your website for a particular keyword search. One technique that often works well is to create some smaller pages, generally just a paragraph long that emphasizes a particular keyword. By keeping the overall number of words to a minimum, you can increase the "weight"of the keyword you are emphasizing.
It Refers to the placement of keywords on a web page in relation to each other or, in some cases, in relation to other words with a similar meaning as the queried keyword. For search engines, that grade a keyword match by keyword proximity, the connected phrase home loans will outrank a citation that mentions home mortgage loans assuming that you are searching only for the phrase "home loans".
It is a measure of how early or high up on a page, the keywords are found. Having keywords in the first heading and in the first paragraph (first 20 words or so) pm a [age are best.
Most engines placing the keywords in the title of the page (or in the heading tags) will give it more relevancy. Some engines placing keywords in the link text what is the part that is underlined on the screen in a browser. You can add more relevancy to those words.
here is a list of places where you should try to use your main keywords in:
- the <title>tag(s)
- the <meta name="description">
- the <meta name="keyword">
- <h1> or other headline tags
- the <a href="http://yourcompany.com"> keyword link tags (name of page is only example)
- the body copy
- alt tags
- !-- insert comments here> comments tags
- in the URL or website adress
There are many different ways to find keywords for your website. Here is some ideas how to find:
- The potential words, people would use to find your product or service
- The problems that your prospective customers may try to solve with your product or service
- Keyword tags on competitors website
- Visible page copy on competitors website
- Related search suggestions on top search engines
- Using an online tool such as Google keyword tool
- By Analyzing your website carefully and finding out proper keywords. In this task can be done by expert SEO copywriters
- Pay attention to stemming for your keywords - particularly to what Google considers to be a match for that word, when optimizing pages over time
- You can do brainstorming to identify correct keywords for your website
What is Word Stemming?
Google uses a feature called WORD STEMMING
that allows all forms of the word - singular, plural, verb form as well as similar words to be returned for a given search query. So if someone types in "house plans"not only pages that are optimized for that phrase but the pages that contain all variations of that phrases are returned. Example: "House planning", "house planner". Hope you have some understanding on keywords and you also know how to identify them and where to use them.
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Share with us your opinion, maybe you also have some Technic to placement good Keyword!