Strategic and Tactical planning in your businesses
strategic and tactical planning, where is difference? Many people talk about strategy, but have ever think also about Tactical planning? Let me introduce you a bit for that two "maybe"confusing terms and difference between Strategy and Tactics.
Tactical planning takes a company's strategic plan and sets forth specific short - term actions and plans, usually by company department or function. The tactical planning horizon is shorter than the strategic plan horizon. If Strategic plan is five years, tactical plans might be for a period of one to three years. Or maybe iven divide by only quarter. Its depend on what kind of market your businesses serve and pace of change.
Characteristic of tactical plans
You can ask now, beside period of time, is it any other difference? The answer is Yes! Between Tactical planning and Strategic planning is some several difference more. First executives usually are responsible for strategic plans, as they have the best bird's eye view of the corporation. Lower level managers have a better understanding of the day-to-day operations, and they are usually the once responsible for TACTICAL planning. Second, strategic planning concerned with the future (long term) but Tactic is more related to what happen now (Today). Third, since you know more far more about today than than you do about future, tactical plans are more detailed than strategic plans.
Flexibility need to be built into tactical plans to allow for unanticipated events. For example; if your company manufactures a product, you will need to build flexibility into your plan for machinery breakdowns and maintance. You can not assume you will be able run your machinery at full tilt all the time.
Tactical marketing plan
Assume for a moment your company sells insurance products in a large metropolitan area. The tactical marketing plan for your insurance company must outline step by step - each marketing component needed to meet the goals and vision of your company's strategic plan. For example: If you decide one of the best ways to reach your target customers is TV advertising, then the tactical plan needs to carefully spell put the specifics of the TV campaign. Steps in developing this plan include, but not restrict to deciding on an appropriate message - arranging for the production of the commercial deciding what channels to air the commercial on and when and following up with potential customers who respond to the campaign.
Communication between functional areas
Handling customer inquiries resulting from your TV advertising may be the responsibility of your company's sale department. The tactical plan for the sales department needs to be developed in concert with the marketing department. The sale plan should address how the volume of calls will be handled, how many people this will require and how ales leads will be followed. Your marketing department will need to provide the sales with information about the TV campaign so sales can complete its own tactical plan.
Preparing to change
The point of tactical planning is to reach the goals and objectives of the strategic plan. But markets and the businesses environment can change quickly. When this happens, it is time to reassess how tactics are performing against stated goals and to change tactics if necessary. Flexibility in the face of change is a necessary component of the ongoing tactical planning process.
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