Key concept for strategic management and organizational goals
On the long term planning growth of your businesses, the most important are clear goals as a vision, to place where you want to go with your businesses.
key to success is setting a hierarchy of organizational goals from the short to long term and using milestones to see the progress.
Short-Term objective based on long term goals
You can start with a big picture mission and vision. Your concept need to have a clearly articulated statement expressing your overall reason for being in businesses. Once you craft this big picture idea. Next step is clearly explain for employee when making short and long term decisions. Long term goals typically cover a period of longer than five years. Remember to always clarify mission for long term goals in your businesses, then you can develop shorter term objectives or milestones. It will help you in the direction you want to go. Set up your benchmark to see where is your position on the market right now.
A management strategy based on long-term goals will be well-poised to evaluate success if you are specific what you want to achieve. Quantifiable objectives helps when you are articulating goals. For example is better set goal like "increase sales by 20% during next 12 months, rather than to say you just want to growth your businesses considerably. Quantifiable goals will either be achieved or not, they're certainly not all or nothing propositions. You can make appreciable progress, and still miss your goal by a fraction of a percent, or you can be nowhere near the outcome you projected. Quantifiable goals highlight these difference and clearly show what your businesses still needs to achieve.
Reflecting on the process
Your big picture goals aren't set in stone, but rather, they are open to reevaluation, as circumstance unfold over time. There's now way to predict five years years into the future what the market will be like for your product or services, but this uncertainty shouldn't deter you from visualizing the outcomes you want. Evaluate the goals themselves over time. If they are no longer useful and relevant, articulate new ways to work toward your mission and vision.
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