ROI Financial and Non-Financial

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ROI Financial and Non-Financial

ROI (Return on Investment)

Return on investment is the most common method to evaluate the performance of an international firm. It shows the relationship between profit to invested capital and encompasses almost all important factors related to performance. An improved ROI can act as a logical motivator of the managers.

Budget as Success

Indicator - budget is an accepted tool for measuring and controlling the operations. It is also used to forecast future operations. A budget is a clearly expressed set of objectives that guide the managers to set their individual performance standards. A good local or regional budget helps the company to facilitate its strategic planning process smoothly. Non-Financial Measures - The major non-financial measures that can be used to evaluate performance are:
  • Market share
  • Exchange variations
  • Quality control
  • Productivity improvement
  • Percentage of Sale

The return on investment formula:

ROI = (Gain from Investment - Cost of Investment) / Cost of Investment

BREAKING DOWN 'Return on Investment (ROI)

The calculation itself is not too complicated, and it is relatively easy to interpret for its wide range of applications. If an investment’s ROI is net positive, it is probably worthwhile. But if other opportunities with higher ROIs are available, these signals can help you eliminate or select the best options. Likewise, investors should avoid negative ROIs, which imply a net a loss.

For example, suppose Joe invested $1,000 in Slice Pizza Corp. in 2010 and sold his stock shares for a total of $1,200 one year later. To calculate his return on his investment, he would divide his profits ($1,200 - $1,000 = $200) by the investment cost ($1,000), for a ROI of $200/$1,000, or 20%.

With this information, he could compare his investment in Slice Pizza with his other projects. Suppose Joe also invested $2,000 in Big-Sale Stores Inc. in 2011 and sold his shares for a total of $2,800 in 2014. The ROI on Joe’s holdings in Big-Sale would be $800/$2,000, or 40%.

Limitations of ROI

Examples like Joe's (above) reveal some limitations of using ROI, particularly when comparing investments. While the ROI of Joe’s second investment was twice that of his first investment, the time between Joe’s purchase and sale was one year for his first investment and three years for his second.

Joe could adjust the ROI of his multi-year investment accordingly. Since his total ROI was 40%, to obtain his average annual ROI, he could divide 40% by 3 to yield 13.33%. With this adjustment, it appears that although Joe’s second investment earned him more profit, his first investment was actually the more efficient choice.

Developments in ROI

Recently, certain investors and businesses have taken an interest in the development of a new form of the ROI metric, called "Social Return on Investment," or SROI. SROI was initially developed in the early 2000s and takes into account broader impacts of projects using extra-financial value (i.e. social and environmental metrics not currently reflected in conventional financial accounts). SROI helps understand the value proposition of certain ESG (Environmental Social & Governance) criteria used in socially responsible investing (SRI) practices. For instance, a company may undertake to recycle water in its factories and replace its lighting with all LED bulbs. These undertakings have an immediate cost which may negatively impact traditional ROI - however, the net benefit to society and the environment could lead to a positive SROI There are several other new flavors of ROI that have been developed for particular purposes. Social media statistics ROI pinpoints the effectiveness of social media campaigns - for example how many clicks or likes are generated for a unit of effort. Similarly, marketing statistics ROI tries to identify the return attributable to advertising or marketing campaigns. So-called learning ROI relates to amount of information learned and retained as return on education or skills training. As the world progresses and the economy changes, several other niche forms of ROI are sure to be developed in the future.   This article also might be interesting for you Lets us know what do you think about ROI, we are waiting for your feedback in comment! Source: Return On Investment (ROI) Definition | Investopedia

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